Agency
As an association, you must agree that your marketing issues – and communication needs – are different from marketing products and services from other business and organizations. So why do you go with an agency that specialize in b-to-b or b-to-c marketing and communications?
Shouldn’t you go to an agency that specializes in marketing to association members and potential members as well as to other membership-based organizations?
Welcome to the association-marketing agency.
We have been helping member-focused organizations of all sizes and kinds achieve their goals. Additionally, we continually follow the sector in order to apply our creative marketing skills toward the problems facing associations today. As we result, we have developed a unique set of insights into their inner workings that affect the way we work. These include:
Associations tend to be reactive rather than proactive.
Whether it’s because you have always done it that way or because you’re just too busy to keep up, retention and recruitment depends on your ability to stay ahead. We ask the tough questions that get to the bottom of your organizational goals and allow us to develop the plan that will help you anticipate your members’ needs and desires.
We are all way too busy for endless planning meetings.
Because your time is precious, we strive to keep all of our meetings to a minimum. When they’re necessary, we make sure to provide a clear agenda, record everything, stay on task, and to take immediate action. We also work to show our plans, rather than tell, so you will clearly understand our recommendations and next steps.
Communications succeed when objectives are defined.
Effective marketing communication cannot exist without a complete understanding of the unique set of problems that exist around a project and the desired objective. Therefore, we won’t start a project until we have all of the essential information. After all, if we complete the project right the first time, we avoid the cost of having to get it right a second or third time.
Marketing that doesn’t take a chance
doesn’t stand a chance.
We are fully aware that change may feel awkward, but this is also what enables your organization to stay vital. Therefore, we see it as our job to bring a fresh perspective to your marketing efforts.
After all, AssociaDirect was founded on the simple and obvious belief that better marketing efforts will bring better results for clients. And this is what we aim to provide with each and every client.
Value lies in developing mutually beneficial relationships.
Only through partnership and the development of a great working relationship can we effectively develop marketing programs and communications that truly meet your organization’s goals. The service we offer is only fully realized when all of us work toward the same goals.
These insights have influenced the development of our mission, core values, core beliefs, and process. Also, be sure to check out our client list to see who has helped us form our approach while we have helped them achieve their marketing goals.