Mission & Core Values
AssociaDirect’s mission is to be the premier marketing agency for professional associations of all kinds. We will achieve our mission by drawing upon our deep experience serving these valuable organizations; using the insights we’ve developed showcasing the difference between the unique needs of association marketing versus the needs of marketing in the business-to-business and consumer arenas; and delivering the most innovative marketing strategies, breakthrough tactics, effective programs, and world class communication materials found in the association marketing arena. Finally, we judge the success of our efforts by how well they meet or exceed our clients’ organizational goals.
Additionally, AssociaDirect is distinguished by the core values that we follow every day, including:
Partnership
AssociaDirect believes that, for any business relationship to be successful, the client and vendor must realize that they’re linked partners and have a mutual stake in the success of each other’s enterprise. We recognize that our clients are the true experts in their respective niche and that they rely on us to be the experts in presenting their products and services to their key audiences. Likewise, our clients recognize that AssociaDirect must remain financially healthy for the agency to be the strongest advocate for them. We believe that it is only through the realization that we rely on each other to meet our respective goals can a healthy relationship be sustained.
Business Ethics
AssociaDirect is committed to adhering to the highest level of ethical standards—while providing the world-class strategic marketing advice and creative elements that help our clients position themselves as world-class leaders in their respective niches. We look at the implications of every program we propose and communication element we develop and make sure that we always put our clients in the best light for their audiences.
Business Excellence
As a business, AssociaDirect strives to be prompt, reliable, and—above all else—efficient. Unless additional consultation and discovery is needed, proposals are delivered within 5 business days. We work to return other communications, including telephone calls and emails, within 24 hours. And we strive to eliminate sources of inefficiency. If we can make a process more efficient and lower costs for our clients, we will do so.
Strategic Excellence
We apply our proven methods of strategic analysis to every project to ensure that we meet the immediate needs of our clients while contributing to achieving their long-term goals. In fact, no project is too small to not get our fullest attention—and no project is too big to let any detail fall through the cracks.
Creative Excellence
Communications is our most “public” product—and yours, too—so we always strive to deliver only the highest quality offline and online marketing communication elements. By being as efficient as possible, we free up as much time as possible for focusing on our creative process. This ensures that your project has been given the critical thinking, conceptual development, and execution time necessary to have an impactful and aesthetically pleasing piece.