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Recently we have been receiving a lot of requests for help with social media initiatives, which I wanted to discuss. Social media may be a great low cost way to connect with members however many associations are doing so without thinking about their fundamentals first. Without a well designed and engaging website, social media initiatives have little hope for producing results. Lets take a look at 5 reasons your website is imperative to social media success.
Social Media is Based on Credibility
With all the potential sources to gather information from online, users are making very specific choices of who they “friend” or “follow”. This is why it is imperative that your social media initiatives appear credible if they are ever to be successful. The best way to quickly establish credibility through social media is to link your profile back to a well maintained website that shows the history and expertise of your organization.
Leverage Your Established Audience
The amount of followers you have says a lot about your social media initiatives, and unfortunately people don’t want to be alone. One of the best ways to jumpstart your social media initiatives is to issue a notice to your current online audience through your website. This will allow your organization to gain followers or friends in a quicker amount of time and add much needed credibility.
Your Website is Your Official Response
By now you should be aware that trying to control what people say about you on social media is impossible. Instead of trying to control negative comments, your website can be used as a tool to supply social media users with your organizations “official” position towards negative comments.
Implying Commitment
Your website is the official voice of your organization, by featuring your social media initiatives on it you are able to imply commitment. This commitment is a necessity if you hope to maintain an audience.
It Completes the Engagement
The ultimate goal of any association’s social media initiatives should be to engage members, or potential ones. After they have connected with you through social media, it is your website that will allow them to dig deeper and find out more about your organization.