Association of College and Research Libraries (ACRL)
ACRL was planning their next conference when they engaged AssociaDirect. They asked us to create a logo specific to Philadelphia, including the Liberty Bell. Of course we could have created a “Liberty Bell Logo” but, instead we encouraged them to look at creating a conference brand that stands alone, builds equity and is independent of any host city. The new ACRL Peer Revered conference brand was born.
American Library Association (ALA)
With declining membership, the ALA worked with AssociaDirect consultants to create a membership engagement strategy. This membership benefits kit was the centerpiece of a successful campaign to convey the value of membership.
American College of Osteopathic Family Physicians (ACOFP)
ACOFP offers free membership to students and residents, a common practice in medical associations, however when that member transitions into paid membership there is a fall-off mostly because the resident moves. This creative direct mail piece counters this problem by offering the young member a pre-paid Starbucks card in return for updating their contact information with the association. AssociaDirect handled copywriting, design, printing, fulfillment and mailing.
Academy of Nutrition and Dietetics
After being asked to help create a better member engagement experience, we discovered that after joining, a member would receive a 48-page catalog of “member benefits” and then just a thank you letter for renewing. For the same budget, our team reimagined the on-boarding process so that every member would receive a yearly membership kit rather than just the first year they joined. Each kit was segmented by career stage and personalized for each member. This made a dramatic improvement in member engagement and perceived value of membership.
Academy of Nutrition and Dietetics
The Food & Nutrition Conference (FNCE) is the Academy’s premier national event with more than 10,000 attendees. AssociaDirect created this outstanding design concept for all conference marketing touchpoints. In addition, we suggested and created a direct mail and email campaign that was segmented geographically, by career stage, and by membership behavioral data. To take it one step further, the inside cover of the preliminary program was personalized by member segment. This design was awarded “Best of Show” in the Association Trends All Media Contest.
Association of College and Research Libraries (ACRL)
This is not the typical save-the-date postcard just like Henry Rollins is not the typical keynote speaker. We chose to create a 6-panel fold-out direct mail piece that highlights some of the main conference attributes, but then when fully opened reveals this bold and impactful poster. We thought, if the poster was cool enough for people to hang up, it would spark conversations and drive more attendance. It did just that. It went viral and took on a life of it’s own. The ACRL office received calls requesting the poster from people that had seen it in colleague’s office or online.